Refer to Inspirational Works: Other work that supports/inspires your theme, style, story, scenario, interactions etc .
At Least 3 posts that include an image, a link to find out more about the project, 200 words describing the work and why/how it relates to your proposed ARG.
This is evidence that there is a ‘case’ for the project to be supported/funded/selected… and indicates that you are aware of the professional ‘design space’ and possible public understanding of the medium.
2. The Pitch: Setting the scene and motivating engagement
Tagline: One/two sentence teaser.
Plot Description - Introduce the story (circumstances and characters). 200 - 400 words
Media List - describe the interfaces/networks/services/systems/devices and how you will use them to deliver the content, host user interactions and provide user feedback (eg. a combination of fake website, twitter character, posters, vimeo/youtube, wiki etc)
The Use Case Scenario - a possible sequence of user interaction… from pre-game, in-game and end-game. A recommended format is a ‘storyboard’ of a possible player sequence from finding the game to completing it. Will there be winners? If so, what are the rules of winning. This should include some kind of indication of how long the experience will take for a player/s to complete and if there are any special requirements (eg. venues, services on and offline).
Design Documentation: The Pitch should include multiple interface sketches/diagrams and at least 3 interfaces presented as Mockup designs.
3. The Visual Prototype (Game Teaser/Trailer)
The visual prototype will represent both the intended aesthetic/attitude/style of your ARG and demonstrate a kind of interaction that the ARG experience will include. More details below in the section ‘Assessment Items’.
You are to create a prototype (proof of concept) that acts as a ‘TEASER’ promoting your ARG Event. This prototype can act as a “Teaser” (Concept Snapshot) that introduces the viewer to the fictional ‘world’ of the project and indicates to potential players what kinds of interactions to expect with that world, it’s characters, its props, other players etc.
4. Resource Statement
Display and describe:
A project timeline: for development between weeks 8 and 13. Describe major milestones for design, development, event hosting and documentation.
List of Roles and Responsibilities: people and their project profiles/activities/outcomes
List of Materials for production and event hosting: tools, services, equipment etc requirements
Tip: It is expected that this project will be developed on a ‘zero’ budget! Your time and the time of other collaborators would be considered as ‘in-kind’ contributions. Please note if there is any support required from the university: venues booked (CIP offices/classrooms), services appropriated (ie. class emails), basic printing (up to A3 black/white posters). This will be considered under review.
Format: Presentation in week 6 (max 10 minutes) and web site (tumblr)
Your ARG Pitch: Items 1 – 4 above (tumblr ‘page’ for each)
A downloadable document Copy (pdf)
Your prototype (post)
Where: Submit the URL to the Introductory Web Page on the Unit Discussion Forum on Blackboard (details on how to submit will be available on the Discussion forum a week before the submission date)
Response to brief: Design concept responds to the brief in a creative, imaginative and distinctive manner, clearly the result of an active and thorough exploration of the theme and design space.
Resolution of the concept: The prototype clearly represents, evidences and communicates the intended concept, and exploits the design space in a unique, exemplary way
Appropriate use of design principles: The work evidences an exemplary degree of understanding of issues pertaining to interface design and media presentation.
Effective articulation of design process: Documentation of the process is clearly demonstrated and shows a sophisticated level of engagement in design concepts and methods of resolving design issues.
Presentation and communication: the presentation of materials insightfully contributes towards the communication of your design idea(s) in a distinctive and creative manner. This especially relates to the design of the presentation BLOG.
Jane McGonigal - Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems?
Nine Inch Nails had been recording their new album ‘Year Zero’. They needed a way to provide context for the songs. The solution? The world’s most elaborate album cover using the media of today - an Alternate Reality Game. The initial clue was so subtle that for nearly two days nobody noticed it.